Freelance marketer for B2B startups

I help B2B startups with acquisition, positioning, launches, awareness and revenue, from early stage to scale-up.

I can be the only marketer alongside the CEO, an interim marketing lead, or an advisor to the person leading growth. I'm especially interested in product-led growth, where people find, try and buy the product on their own.

I spent the last 12 years at B2B SaaS companies including PayFit, Shine and Pennylane. I now work freelance, based between Lyon and Paris, and have worked with Linc, Weglot and Primo, among others.

I've also been an advisor to CEOs, CMOs and heads of growth at companies like Karmen, Claap, Trace, PayFit, Pennylane, Unissey, Whitebird Immo, Avelia and Meteojob.

I believe close to 100% of marketing can be solved by code. AI is part of how I work. I also help marketing teams adopt it, mostly for internal operations and workflows: where it helps, what to test first, and how to keep it useful over time.

Next to client work, I run a small studio that makes productivity apps for AI enthusiasts.

What matters to me: a great product, founders who get marketing, and a team that cares about the details.

Contact me by email or on LinkedIn.

• PayFit (payfit.com). Role: Head of growth marketing. Team: Joined as employee number 7. Stage: Series A to Series C.
• Shine (shine.fr). Role: Growth and brand. Team: Team of 2. Stage: Series A, then acquired by Société Générale.
• Pennylane (pennylane.com). Role: Head of brand. Team: Led a team of 4. Stage: Series B to Series D.
• Linc (linc.fr). Role: Interim CMO. Team: Only marketer, working with the CEO. Stage: Early stage.
• Weglot (weglot.com). Role: Interim head of brand and content. Team: Marketing team of 10. Stage: Growth stage.
• Primo (getprimo.com). Role: Marketing advisor. Team: Paired with the head of growth. Stage: Seed.
• Karmen (karmen.io). Role: Advisor. Team: Mentoring their head of growth. Stage: Seed.